“A good story helps you influence the interpretation people give to facts. Facts aren’t influential until they mean something to someone. A story delivers a context so that your facts slide into new slots in your listeners’ brains. If you don’t give them a new story, they will simply slide new facts into old slots.”

                                          (Annette Simmons. The Story Factor)

Stories provide meaning and context for us to distill facts and information and to gain insights into the interdependencies of our time.  Narrative helps us navigate a world bursting at the seams with information.

At Storyworks.ca we revitalize your story and in so doing   align organizational strategy, program design and communications  with engaging narrative. 

Story Approaches:

Story Excavation: Identify and clarify your story

Story Check-in: Stakeholder consultation in shaping your story and identifying gaps in the perception of your story

Story Making: Best practices in creating engaging stories

Story Auditing: Evaluation of story engagement.