At Catapult Media, Storyworks.ca provides resources and strategic services to support the shaping of narratives that engage people in the process of change.

Stories create meaning, shape perspectives, provide context and help us navigate the world. As Robert Dickman explains: “A story is a fact, wrapped in an emotion that compels us to take an action that transforms our world.”

What great stories can do:

• Ignite engagement
• Motivate action
  
• Bridge the gap between policy and the public
• Channel dynamic leadership
• Facilitate knowledge dissemination and learning
• Create context and infuse meaning
  
• Create connections
  

Storytelling illuminates for us the interdependencies which are fundamental to influencing change. Stories adhere us emotionally to facts and enable us to locate ourselves in a new blueprint of the future.

“Why Stories Matter” is a dynamic workshop delivered by Catapult Media that inspires leadership, infuses communications and ignites engagement within your organization.

“Igniting Engagement: Why Stories Matter” coming to Vancouver May 20th.

A dynamic interactive workshop, Why Stories Matter provides practical ways to use narrative strategically to engage your constituencies, sharpen your communications, and hone your message.

THE SESSION WILL ADDRESS THE FOLLOWING AREAS:
• Types of narratives.
• What story does well and what it does not do well
• Storytelling and engaging the public
• Storytelling techniques

WHAT ARE THE BENEFITS?
Participants will leave with practical tools and frameworks to help strengthen storytelling by learning to:

• Identify key elements to creating an effective narrative
• Connect your story to your key messages or points
• Connect storytelling with creating context and meaning
• Story tips for improving your communications

WHAT YOU WILL TAKE AWAY?
• Storytelling guide
• Resource list

Location: YWCA 533 Hornby Street Time: 9:00 – 11:30
Cost: 235.00
To register email: pattie@catapultmedia.ca

Recent Workshops include:

6th National HIV/AIDS Skills Building Symposium – Montreal

National World Partnership Walk Volunteer Conference – Ottawa

Centre for Excellence in Communications – Ottawa

Nova Scotia Community College – Halifax

For more information, to book a workshop or speaking engagement contact:

Pattie LaCroix

pattie@catapultmedia.ca.