Getting to Maybe: How The World is Changed.
A pivotal book clearly outlining how social innovation comes about.  This is a must read for civil society organizations working for social change. Change as an inevitable and complex process is mapped against the elements of social innovation. This is an exceptional resource for shaping narrative for change, evaluation as a tool for innovation as well exploring the leadership qualities of social innovators.

 

From Restless Communities to Resilient Places
Here is a great and thorough study on how we can create vibrant and sustainable communities in Canada. Anyone engaged in the social, environmental, cultural or economic avenues of creating communities for a sustainable future will get a lot out of this resource. Download PDF

Don’t Think of an Elephant: Know Your Values and Frame the Debate
Lots of applications for this great read authored by world renowned linguist and political advisor, George Lakoff. A great read to learn how framing an issue influences social change. The connection between storytelling and the reframing of an issue is underscored. Lakoff maps out in detail how our values are tied to the filter through which we see the world and how that filter is ultimately created through the language of narrative.

 

 

The Story Factor: Inspiration, Influence, and Persuasion Through the Art of Storytelling
I love this book for anyone who is passionate about the pivotal role that storytelling plays in positive social change. Annette Simmons walks us through how to construct effective stories and how to craft stories that engage and influence.


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  • Canadian AIDS Society
  • Catapult Media will be working with the Canadian AIDS Society a coalition of 120 community-based HIV/AIDS servicing organizations to develop its three-year strategic plan. Catapult Media has also been engaged by CAS to carry out an evaluation.

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