1. Story is like gravity

    “Humans are storytelling animals. We thrill to an astonishing multitude of fictions on pages, on stages, and on screens: murder stories, sex stories, war stories, conspiracy stories, true stories and false. We are, as a species, addicted to story. But the addiction runs deeper than we think. We can walk...

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  2. Great Leaders Tell Stories

    “No one ever became a great leader without first becoming a great communicator. Great leaders connect with people on an emotional level every time they speak. Their words inspire others to achieve more than they ever thought possible.” – Travis Bradberry of Entrepreneur Magazine Read full article.

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  3. Data Scientists and Storytelling

    “Data scientists want to believe that data has all the answers. But the most important part of our job is qualitative: asking questions, creating directives from our data, and telling its story.” Full Harvard Business Magazine article

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  4. The Moral of the Story

    “Stories not only help us organize our memories and experiences, they also spread ideas and values. Narratives are instrumental to human culture and psychology, yet little is known about the machinery in our brains that perform the work of processing them. While we know that reading a story involves memory,...

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  5. Mine Your Own Experiences

    Once you have identified the key message of your story, look to your personal experience as a way to powerfully make your point and connect with your audience. “The best storytellers look to their own memories and life experiences for ways to illustrate their message. What events in your life...

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