1. When People Change

    “People change what they do less because they are given analysis that shifts their thinking than because they are shown a truth that influences their feelings.” This observation from authors John Kotter and Dan Cohen in their book The Heart of Change.

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  2. Why Facts Need a Good Story

    How we feel about something influences how we think about something, observes Harvard Kennedy School of Government, Professor Marshall Ganz. It’s an uphill climb when we depend on data to singularly motivate people to change or take action. Stories act as a conduit creating a current between data and meaning....

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  3. Framing the Story

    “Frames are the mental structures that shape the way we see the world… We know frames through language.. all words are defined relative to conceptual frames, says George LaKoff, professor of cognitive linguistics at Berkley. “All words are defined relative to conceptual frames, when you hear a word its frame...

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