The evolution of web-based technologies has spurred on the integration of e-consultation as a fundamental component of a broader public consultation strategy. These strategies and plans reflect an increasing shift towards blending offline and online. This “blended” approach is an opportunity to increase access, reach more citizens and expand dialogue.
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If you really want to hit the connect. Tell a story. Don’t rely the data or evidenced-based information. Creating context and meaning that ignites engagement is Why Stories Matter!

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Back from the 6th National HIV/AIDS Skills Symposium in Montreal where I delivered my “Why Stories Matter” workshop to standing room only.  Wonderful engagement by people from across Canada.

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The Centre of Excellence in Communications and The Centre for Excellence in Public Sector Marketing (CEPSM), Ottawa, in association with Catapult Media, Halifax, are offering a series of professional development workshops for the Atlantic Canada public and not-for-profit sectors in the context of the Atlantic Canada Marketing and Communications Professional Development Program, Halifax, Nova Scotia, [...]

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The Canadian AIDS Society is a national coalition of over 120 community-based AIDS organizations across Canada. CAS has selected Catapult Media to develop their three-year strategic plan. Working in collaboration with CAS and its members and stakeholders we will be developing a plan to support the mission and mandate of CAS.

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Moovy.ca is an exciting new space to collaboratively work with filmmakers. Here filmmakers can access what they need to get their projects done.   This new online space will be launched by Catapult Media and the St. John’s International Women’s Film Festival October 15th.  You can get a sneak peek at moovy.ca. 

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Storytelling has always had the power to transform to create change on the personal, community and global levels.  Stories can only transform if they connect.  Connecting through story requires that the storyteller to accept meaning as co-created.  The storyteller and the listener co-create the meaning of a story. 

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So much of how we see the world is constructed by the frames in which we position our values and our ideas, in turn these frames ultimately shape our world view.  Frames clearly articulated by George LaKoff, are created through language.  Catapult Media has launched www.storyworks.ca  to begin to work in partnership [...]

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Social innovation thrives when we are able to communicate change.  Innovation itself is all about change.  Stories are fundamental to the process of innovation because they provide an entry point for people to see themselves as participants in innovation.
In this sea of information we daily find ourselves, narrative can provide context and [...]

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Ubuntu is a sub-Saharan African philosophy and way of life. Ubuntu defines what it means to be truly human. The principles of include dignity, respect, honesty, empathy, caring sharing and compassion.  Social innovation when it takes root does so because it is based in our humanity.  It  takes root when we can  frame  [...]

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