CEO and Senior Client Strategist

Pattie LaCroix has more than two decades of strategic planning, strategic communications and engagement experience in Canada, the US, Africa and south Asia. She is a regular conference speaker on the power of storytelling as a springboard for strategic planning, engagement, leadership and transitioning through the process of change.

She delivers the popular “Igniting Engagement:Why Stories Matter” workshop. One of her recent public engagement projects was recognized by the International Association of Public Participation with the receipt of the 2010 Innovative Project of Year award.

Pattie launched StoryWorks to support the building of strategic narrative capacity on teams, within programs, public engagement campaigns, organizations and movements. StoryWorks publishes the online magazine The StoryWorks Review.

Pattie is a member of the National Storytelling Network and has studied at the Centre of Narrative Studies in Washington, DC.

Pattie has many years of experience working with organizations on how best to leverage the power of online/social media to ignite engagement in their narrative purpose. She leads the creation of online strategies including content plans and engagement initiatives.

She has provided strategic leadership for clients such as: Oxfam Canada, Canadian AIDS Society, Mount St. Vincent University, the National Youth Homelessness Learning Community, BC Transit, Make Poverty History, the Association of Canadian Community Colleges, the Transition Houses Association of Nova Scotia, Pier 21 Canada’s National Immigration Museum, the Positive Women’s Network, Dalhousie Medical Research Foundation and the National Peace Corps Association.

Pattie is a National Board Member of the Canadian Community for Dialogue and Deliberation. Pattie is also a member of the CIVICUS World Alliance for Citizen Participation and the International Association of Public Participation.

While a regular columnist on the power of story for a number of online publications; she is currently working on her first book “Capturing the Idea of Change: Why Stories Matter.” Pattie has a degree in Journalism and a Masters degree in Liberal Studies.