Westley, Zimmerman & Patton
“Effective and innovative organizations keep alive that vision and passion, that sense of calling.”
Westley, Zimmerman & Patton

About Catapult Media

Pattie LaCroix, MA, President
Catapult Media is lead by Pattie LaCroix. Catapult has access to a network of Associates recognized as leaders in their field to participate in a wide range of project engagements.

Pattie LaCroix has more than two decades of strategic planning, public engagement and communications experience in Canada, the US, Africa and south Asia.

She has held senior communications roles in a number of organizations in the public and private sectors. She is a regular conference speaker on the power of storytelling as a springboard for igniting engagement. She is regularly invited to deliver the popular “Igniting Engagement: Why Stories Matter” workshop.

She has provided strategic leadership for clients such as: Oxfam Canada, Canadian AIDS Society, the Association of Canadian Community Colleges, Metro Transit, the National Youth Homelessness Learning Community, The Nova Scotia Department of Energy, BC Transit, Make Poverty History, the Transition Houses Association of Nova Scotia, Pier 21 Canada’s National Immigration Museum, Department of Energy Nova Scotia, the Canadian Council for International Cooperation, Dalhousie Medical Research Foundation and the National Peace Corps Association.

Pattie is a National Board Member of the International Association of Public Participation and past National Board Member of the Canadian Community for Dialogue and Deliberation. Her public engagement work was recognized by the International Association of Public Participation with the receipt of the 2010 Innovative Project of Year award.

Pattie has studied at the Centre of Narrative Studies in Washington, DC. She is currently working on her first book “Capturing the Idea of Change: Why Stories Matter.” She is an Associate at the Coady International Institute. She also has a degree in Journalism and a Masters degree in Liberal Studies.